Global superstar and recording artist Ariana Grande reveals a new seductively irresistible scent, SWEET LIKE CANDY by Ariana Grande as the newest pillar of her top-selling fragrance collection in creation with LUXE Brands.
As a force to be reckoned with, Grande shows no sign of slowing down. In the past year, the beloved artist has more than doubled her loyal Instagram following to over 79 million globally, making her one of TIME’s Most Influential People of 2016. Her critically-acclaimed third studio album, Dangerous Woman, reached number one on iTunes in over 70 countries and was the number 1 selling album in the world for the week of its release. Grande’s growing list of successes includes a double-platinum album, two Grammy nominations, and following her latest album, she is the first artist in Billboard Hot 100 history to have the lead single of each of her first three albums debut in the top 10.
For her next beauty venture, Grande shares a delightful daydream sure to consume her growing family of fans around the world. SWEET LIKE CANDY by Ariana Grande captures a new sexy wink of the popstar’s ever-evolving confidence and style. An extension of her personal expression, every element of the decadent scent carries Ariana’s seductively flirtatious character with hints of sugary playfulness throughout the fragrance story. With the launch of SWEET LIKE CANDY by Ariana Grande, the starlet could not be more excited to treat fans to her newest fragrance passion.
“Launching my debut fragrance ARI last year was an absolute dream, so I’m thrilled to announce my new fragrance, SWEET LIKE CANDY, to the world! Just like ARI, I wanted the new fragrance to be something that my fans would love so the vibe is sweet, fun and sexy. I’m also obsessed with the bottle which is the perfect shade of matte pink,” said Grande.
Director Hannah Lux Davis captures the essence of Ariana Grande’s inspiration for her latest top selling fragrance Sweet Like Candy with a colorful and witty campaign. “For this spot, Ariana was excited about creating a vibe that was tongue-in-cheek and had some playful, unexpected elements to it. The inspiration for the concept came from the perfume itself – a culmination of all things sweet!” states Davis.
The irresistible and addictive fragrance notes are playfully depicted as a sweet collision orchestrated by Grande. Davis adds, “I wanted to create a scenario where all the flavors come together in an unexpected way. An ice cream truck, a baker’s delivery van, and a candy cart, all colliding in the middle of an intersection, ultimately inspiring Ariana to create Sweet Like Candy.” Known for her comedic sensibility and contagious sense of humor, the commercial features Grande in a few unexpected and surprising roles to completely break the mold of your standard fragrance commercial.
Davis goes on to note, “Working with Ariana is always an adventure. She brings so much personality to everything she touches so I like to leave room for spontaneity on the shoot. Ariana’s an entertainer and comedian at heart – she has great instincts! She also has a real understanding of her brand and what her fans crave from her – she’s always thinking of what they’d want to see.”